Agency: Mercury Creative
Client: Carl Zeiss
Creative Director: Alex Lim
Art Director: Wilson Tan
Copywriter: Jamie O'Brien
To educate the importance of UV protection for the eyes and to announce that all ZEISS Lenses now comes with UV Protect Technology.
We bring Singaporeans to a journey around the world where they would have prior knowledge that UV index are high there and shock them by comparing it with Singapore.
A place where Singaporeans can interact and learn about the harmful UV rays. They can also scan their lenses to check if they are UV protected.
Besides learning at the interactive space, there will also be an educational area where Singaporeans can learn how the UV rays are damaging their eyes.
Pitch won and the new brief was to translate the idea to a social media campaign & activation.