Carl Zeiss
UV Protect

Year: 2018
Agency: Mercury Creative
Client: Carl Zeiss
Creative Director: Alex Lim

Art Director: Wilson Tan

Copywriter: Jamie O'Brien

To educate the importance of UV protection for the eyes and to announce that all ZEISS Lenses now comes with UV Protect Technology.


We bring Singaporeans through a journey with the UV camera where they can see the damages UV rays have on their skins and test if their current lenses offer full protection for their eyes. 

Social Content

Using Singaporeans from all walks of life to educate the public on the need of UV protection for the eyes.


In Store Activation
UV booths are available for the public to test their lenses in the store and see what does full UV protect lenses look like under the UV camera.

Click here to view Pitch work.

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©2020 by Wilson Tan.