Agency: Mercury Creative
Client: Carl Zeiss
Creative Director: Alex Lim
Art Director: Wilson Tan
Copywriter: Jamie O'Brien
To educate the importance of UV protection for the eyes and to announce that all ZEISS Lenses now comes with UV Protect Technology.
We bring Singaporeans through a journey with the UV camera where they can see the damages UV rays have on their skins and test if their current lenses offer full protection for their eyes.
Using Singaporeans from all walks of life to educate the public on the need of UV protection for the eyes.
In Store Activation
UV booths are available for the public to test their lenses in the store and see what does full UV protect lenses look like under the UV camera.