There were negative reviews on the shoestring fries and Burger King
decided to turn this around by replacing it with thickcut fries for good.
To turn negative reviews into positive reviews for Burger King Singapore.
The idea is to do a "mean tweets" parody to promote the launch of thickcut fries.
Agency: The Idea Lab
Client: Burger King
Art Director: Wilson Tan
Copywriter: Keat Houng, Winona Wee