As one of the world’s most recognised brands updates its iconic blue box and refresh its design language. So does the various platforms and scale from the digital world to print medium. The refreshed brand identity is designed to “celebrate this new reality, that life and business are really interconnected and the unique role that American Express plays in helping support people today.
With the brand refreshed identity, how do we communicate American Express role in supporting people today?
Agency: Mercury Creative
Client: American Express
Creative Director: Alex Lim
Art Director: Wilson Tan/Alson Low
Copywriter: Hemant Sampat