Taste of Travel

Problem: 

Other than the obvious human implications, fewer people taking vacation means fewer people using online travel booking sites.

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Challenge:

Encourage Japanese people to take their allotted vacations and book their trips on Expedia by helping to change personal, societal and/or corporate attitudes about taking vacation. And by doing so, help make life better for everyone involved.

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Full brief here.

Bronze (Young Glory February 2017/2018)

Art Director: Wilson Tan

Copywriter:TJ Sie