Taste of Travel
Bronze (Young Glory February 2017/2018)
Art Director: Wilson Tan
Other than the obvious human implications, fewer people taking vacation means fewer people using online travel booking sites.
Encourage Japanese people to take their allotted vacations and book their trips on Expedia by helping to change personal, societal and/or corporate attitudes about taking vacation. And by doing so, help make life better for everyone involved.
Full brief here.