Taste of Travel
Problem:
Other than the obvious human implications, fewer people taking vacation means fewer people using online travel booking sites.
Challenge:
Encourage Japanese people to take their allotted vacations and book their trips on Expedia by helping to change personal, societal and/or corporate attitudes about taking vacation. And by doing so, help make life better for everyone involved.
Full brief here.
Bronze (Young Glory February 2017/2018)
Art Director: Wilson Tan
Copywriter:TJ Sie



