"Fentanyl is a highly toxic and addictive opioid, a class of painkillers that also includes oxycodone and morphine. It is up to 50 to 100 times more toxic than morphine and 30 to 50 times more potent than heroin.
Inform young people of the dangers of Fentanyl, to decrease the amount
of overdoses. If they’re knowledgeable on the subject of fentanyl, they’ll be
less likely to use it and more likely to spread awareness of its dangers.
Choose an approach that will have the greatest chance at earning
attention and media."
Silver Award (Young Glory November 2016/2017)
Art Director: Wilson Tan
Copywriter: Winona Wee