Save A Life
To encourage Singaporeans to help someone in the midst of a life-threatening event like cardiac arrest, we launched ‘Dare to Save a Life’, a first of its kind, digital campaign featuring leading Singapore actor and artist Adrian Pang. Driving social awareness were key influencer engagements with leading artist, singer song writer Benjamin Kheng and key Fly Entertainment artists which directed Singaporeans to a dedicated app with step-by-step tutorials and 995 direct link, videos, quizzes and games used to simplify the learning experience.
The campaign met and exceeded the target of 10,000 app installations, while MOH social media channel witnessed a 16% hike in organic likes.
Documentation in Progress