Finalist (Young Glory October 2016/2017)
Art Director: Wilson Tan
Copywriter: Winona Wee
Cure Cancer. Help viewers understand the power of data and how sharing their medical data could help cure this seemingly incurable disease.
Full brief here.
Cancer research is stifled by the lack of medical data and legislation that prevents the sharing of their patients’ data.
People don’t understand the power of big data, and do not know that sharing their medical data can speed up the process of finding a cure for cancer.
Show the public that, in the future, the cure for cancer can be easily accessible if they start sharing their data today.
How it works:
We’ll partner with Panadol, one of the world’s leading over-the-counter pain-relievers to create an exclusive Panadol Cancer series. The series will be placed in all major drugstores and priced at $0.
Partner with Panadol to get product onto shelves in major supermarkets & create a microsite to host everyone’s pledges with a #sharetodaycuretomorrow hashtag.
Expand it to include other major pharmaceutical brands like Advil, Tylenol and Aspirin.
Spread and advocate for the sharing of Big Data through our website and eventually partner with direct-to-home genetic testing brands like 23andMe.