Share Today
Cure Tomorrow
Finalist (Young Glory October 2016/2017)
Art Director: Wilson Tan
Copywriter: Winona Wee
Brief:
Cure Cancer. Help viewers understand the power of data and how sharing their medical data could help cure this seemingly incurable disease.
Full brief here.
The Problem:
Cancer research is stifled by the lack of medical data and legislation that prevents the sharing of their patients’ data.
The Insight:
People don’t understand the power of big data, and do not know that sharing their medical data can speed up the process of finding a cure for cancer.
The Idea:
Show the public that, in the future, the cure for cancer can be easily accessible if they start sharing their data today.
How it works:
We’ll partner with Panadol, one of the world’s leading over-the-counter pain-relievers to create an exclusive Panadol Cancer series. The series will be placed in all major drugstores and priced at $0.


Phases:
Step 1:
Partner with Panadol to get product onto shelves in major supermarkets & create a microsite to host everyone’s pledges with a #sharetodaycuretomorrow hashtag.
Step 2:
Expand it to include other major pharmaceutical brands like Advil, Tylenol and Aspirin.
Step 3:
Spread and advocate for the sharing of Big Data through our website and eventually partner with direct-to-home genetic testing brands like 23andMe.