Carl Zeiss UV Protect
To protect the skin, we can wear sunscreen, but what about our eyes? What is often forgotten is that Ultraviolet (UV) rays are one of the most harmful challenges to
long-term eye health such as Photokeratitis and Cataracts.
But how do we reveal what is invisible to the naked eye and make Singaporeans realise the need get ZEISS UV Protect lenses to protect their eyes?
Print, Digital & Social
We first tease about the high UV levels in Singapore. Then made comparison of countries that are known for dangerous UV levels.
Using the UltraViolet camera that is use to determine if the lenses are full UV protected. We toy with the same idea with our Key Opinion Leaders (KOLs) to advocate the importance of UV Protect for the eyes. With them we are able to speak to different interest group of people and warn them about dangers of UV in Singapore.